ABC's Values

Tufted Puffin. Photo: USFWS

ABC aspires to be the gold standard among conservation organizations. To that end:

We aim high. We overcome the enormous challenges facing birds with passion, ambition, and an entrepreneurial spirit; the courage to take on tough opponents and sometimes unpopular issues; a quick response capability; a predisposition toward partnerships with people and organizations of all kinds; a knack for innovation; and attention toward efficient use of resources.

We demand the highest ethical standards in all we do. Trust in ABC is based on our unblemished record of board and staff integrity, absolute honesty, and financial accountability.

We define success in terms of measurable conservation change. ABC is only as valuable as its conservation results, so we plan our actions to accomplish the changes we need. ABC projects begin with goals, a schedule, and ways to measure the effects of our actions over time.

Supporters deserve and receive our best effort, personal attention, and always the unvarnished truth. ABC is motivated by the enthusiasm of our supporters. we show our appreciation with dedication to improving conditions for birds. regular, honest reporting is the foundation of abc relations with supporters. we enjoy reporting good news, but will not hesitate to report the setbacks.